You should optimize your Google Ads campaigns almost on a daily basis. There are some things that you should continually keep an eye on like fluctuations in terms of bids and keywords performance, and other things that you can do weekly or monthly like running search terms reports or testing your ads. However, Google recommends that you conduct a deep optimization of your Google Ads campaigns at least once or twice a month. Clever Ads allows you to set reminders so you never miss it out. It’s important to check the impact of the tips being implemented on your campaigns by performing new audits periodically, and also to keep applying new improvements so your campaigns keep being optimized. You can keep track of their impact in the graph we make available for you, where we display the conversions, CPA, spent, and income evolution: