At Clever Ads, we classify tips depending on their potential impact on your campaigns. You’ll find “low impact tips” to “high impact tips,” making it easier to know which tips you should apply in the first place. However, we also have a “special tips” category where you can find seasonal tip packs that you can choose to apply to your audit or not. For example, if Christmas is close, we’ll notify you that we have tips pack available under the “special tips” section. If you choose to add that pack to your account, we’ll create a “Christmas tips” category with personalized Christmas tips for you, so you know exactly what you have to do to get your advertising campaigns ready for Christmas.