About Google Ads

General information and concepts about Google Ads.

What is Quality Traffic?
Quality Traffic is the visitor traffic that, after clicking through your site, results in a positive action by the visitor, for example, a sale. It is very ...
Mon, 7 Jun, 2021 at 3:09 PM
What is PPC?
PPC stands for pay-per-click. It's an online marketing strategy where you are paying for bringing visitors to your site rather than bringing them organ...
Mon, 7 Jun, 2021 at 3:10 PM
How does Google Ads work?
Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's sear...
Mon, 7 Jun, 2021 at 3:11 PM
What is a Display campaign?
Display campaigns allow you to reach tons of people across the internet with banner ads. Display ads can help you promote your business when people are brow...
Mon, 7 Jun, 2021 at 3:11 PM
What is a Search campaign?
Search Ads appear at top of the first page when you search for something on Google. The first results of the first page are usually Ads. Search ads allow yo...
Mon, 7 Jun, 2021 at 3:13 PM
What is a Remarketing campaign?
Remarketing allows you to position targeted ads in front of a defined audience that had previously visited your website as they browse elsewhere around the ...
Mon, 7 Jun, 2021 at 3:13 PM
What is a banner?
Also referred to as a banner ad, a banner is a typically rectangular advertisement placed on a website either above, below or on the sides of the website&#x...
Mon, 7 Jun, 2021 at 3:13 PM
What is a keyword?
Keywords are the words or phrases describing your products and online store. They help determine when and where your ad can appear. High-quality, relevant k...
Mon, 7 Jun, 2021 at 3:14 PM
How does Google distribute my daily budget?
Some days you might have a Google Ads expense that is higher than the daily budget you previously set. Don't panic, it's completely normal! This i...
Mon, 7 Jun, 2021 at 3:14 PM
Google Ads Promo Codes
More about promotional codes on GoogleAs a Google Premier Partner, we are allowed to offer our clients promo codes to use on their first Google Ads campaign...
Mon, 7 Jun, 2021 at 3:14 PM