We calculate your Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads and Twitter Ads’ score so you know where you stand and how far you are from having highly optimized and well performing campaigns.
To do so we analyze your campaigns and detect if there are any actions that could improve your performance. For Google Ads and Microsoft Ads, we evaluate missing opportunities, underperforming keywords and campaigns, low quality scores, and many more aspects. On top of this, we provide you with tips and insights that you can directly apply to your campaigns to improve their performance.
Our score scale goes as it follows:
A score lower to 50 means we detected quite a few things that could be improved and optimized in your campaigns. You shouldn’t worry if you get a low score, that’s why we’re here, to help you get this show on the road!
A score ranging from 50 to 85 means you are on the right track but there’s still some room for improvement to save money and get better results.
A score higher than 85 means you’re doing a really good job so far with your advertising campaigns and are keeping them rather optimized. However, you shouldn’t let your guard down as Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads and Twitter Ads campaigns optimization should be a continuous process as they’re never fully optimized.