Remarketing allows you to position targeted ads in front of a defined audience that had previously visited your website as they browse elsewhere around the internet. So, once somebody leaves your store, your Remarking ads will remind them about it while they are navigating online, in order to bring them back! Website visitors who are retargeted are more likely to convert by 43%. When a prospect sees a retargeting ad, there’s a 70% chance that they’ll purchase your product over your competitor’s. The CTR of a retargeted ad is 10x higher than the CTR of a typical display ad. For example, you may create a remarketing list targeted at people who added something to their shopping cart but didn’t complete a transaction. Dynamic remarketing campaigns are even cooler. In this case, not only would you remind your past visitors about your website, but also about the exact product they were viewing on your website.

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More info about Dynamic Remarketing