Keywords are the words or phrases describing your products and online store. They help determine when and where your ad can appear. High-quality, relevant keywords help you reach people that are interested in your products and who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms. You can find the right keywords for your Google Ads campaigns through our free Keyword Planner.
How to go from clicks to conversions by choosing the right keywords