The magic of this type of ad is that they allow us to combine your headlines and descriptions to create more variations of your ads instead of one static ad text. We will create Responsive Search ads for you if you provide us with at least two headlines in the fourth step of our configuration process. (And remember - the more you provide, the better!)If you provide us with less than 2 headlines you will be able to continue with our installation process, but we will not create Responsive Search ads - just standard Search ads. Bear in mind that according to Google, Responsive Search ads have a 5-15% higher click rate compared to standard Search ads. Fourth step of our configuration process -