You should optimize your advertising campaigns almost on a daily basis. There are some things that you should continually keep an eye on, such as fluctuations in terms of bids and keywords performance, and other things that you can do weekly or monthly like running search terms reports or testing your ads.

However we recommend that you conduct a deep optimization of your Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads and Twitter Ads campaigns at least once or twice a month. Clever Ads allows you to set reminders so you never miss anything.

It’s important to check the impact of the tips being implemented on your campaigns by performing new audits periodically, and also by regularly applying new improvements so your campaigns remain optimized. 

You can keep track of the impact of the tips in the graph we make for you, where we display the conversions, CPA, spent, and income evolution: